The Community
People use coffee in their daily life. Some people prefer to drink it black, and some other add some milk and sugar to their drink. It is often drink in the mornings, but after the lunch time is great to have a cup to be able of finishing the day.
Unless this statement, there is misconception on the coffee taste. Some people believe that it is a bitter drink that does not taste good, and in order of making it taste good. Coffee should be seen as a great wine. If it is well done, you will be able to enjoy a cup of coffe with its million natural flavours.
For achieving this, there are some small coffe shops that try to sell the best coffee they can. Serving a completely different experience that focuses on the best you can get from a coffee bean.
This small tourism oportunity will represent the small coffee shops that try to serve great quality, and visitors that want to enjoy an excellent coffe.
Picture taken by me of Amplified Cafe in dowtown Kamloops
The Opportunity
I choose this coffee shop because it a synonym of good coffee. The expresso, Cappuccino, and Americano that they serve hides a valuable taste that people should be more aware of.
There are a few indie coffee shops in Kamloops like:
- Amplified Cafe (Where we will do the activity)
- Cutting Board Bistro and Bakery
- Logjam Coffee
- Nate’s Brew Bar
This is the opportunity to raise the popularity of those coffee shops that are not known as they should be. They are business dedicated to get the best they can, and Kamloops people should be aware of the existence of this. Instead of going to the drive tru of the conventional coffee shop, you could try to get to one of these places and enjoy a great taste.
Picture taken from Amplified Cafe’s website
The Experience
The experience will consist of 5 people visiting the coffee shop, Amplified Cafe in downtown Kamloops. It will be a great place to work in because it located in the heart of Kamloops, and there are some places close like: The Kamloops Film Society, or the Kamloops Art Gallery.
The coffee class will begin 2pm every Sunday, and it will take 2 hours. It will start with some history about the coffee, while there is a little tasting of some coffees. This will help the participants understand how to really feel the flavours of the coffee in their mouth. Some of the flavours that they will experience are:
- Fruits
- Almonds
- Chocolate
- Vanilla
- And million other flavours
The last hour will be about steaming milk and the preparation of Cappuccinos. They will learn how to prepare the milk with the expresso machine and pour it correctly while into the shot of expresso.
Finally, I would like to focus into strategics to apply these learned technics in their daily life. Like how to make a cappuccino and Arte latte in home without a expresso machine
Image taken from restaurant guru
The Benefit
Profit
Owners of small coffee shops will be able to get more revenue than what they usually get. More people will get to know them and identify them as a great option of buying their coffee, coffee bags, or coffee machines.
Education
Drinkers of coffee will learn certain techniques that will improve their coffee in the future. They will learn to buy better coffee beans, good preparation, and healthy practices of storing coffee.
Acknowledge
Coffee shops will be identified with the value that they deserve. The high quality that they serve make them be the best option compared to places like Starbucks or Tim Hortons. People will know that the best coffee available in Kamloops is in Amplified coffee.
Small Tourism
There is a clear small tourism opportunity. Maybe one day Kamloops would be identified as the city of the indie coffee shops that provide high quality. It will make those visitors to the city to look after this activity.